Hey, I’m Tom - META, Google & Twitter Ads specialist helping e-commerce brands scale to 6-7 figures through data-driven campaigns. Welcome to the Performance Lab.
Take my free quick tips and exclusive PDFs packed with insider info. These tips cover everything from mastering META ads to optimizing e-commerce strategies for maximum impact.
Ready to bring your vision to life? Let’s create something amazing. Share the details of your project, and I’ll be in touch shortly to get things rolling.
THE AI EVENT OF THE YEAR IN NORTHERN EUROPE WAS A HUGE SUCCESS
1000+ TICKETS SOLD
"As a Meta ads partner for Vilnius AI Summit 2025, Performance Lab helped us reach and convert the right audience, resulting in 1,000 tickets sold for the region's premier AI event."
Avoid running Facebook ads with a VPN. Why? It triggers bans, flags suspicious activity, and risks restrictions. Protect your ad account by using your regular IP.
Optimize payment processing: Use multiple Stripe accounts for different entities, build history over months, and plan for account maturity. Maintain records, understand reserves, and follow St
Struggling with brand names? NameQL.com creates unique names instantly with AI. Key perks: domain checks, variations, brand-worthy results. Perfect for eCommerce, brands, or new ventures!
Every dropshipper worries about long shipping times and upset customers, but it’s often not as bad as it seems. With clear communication and setting the right expectations, you can turn challenges into opportunities for great customer exper
The key to turning viewers into buyers is showing how your solution improves their life. Use this proven structure to guide them step-by-step toward understanding the value you provide and why it’s the right choice for their needs.
To create a custom column for hook rate: 1. Go to Columns 2. Click "Customize Columns" 3. Create a custom metric 4. Use the formula: 3-second video plays ÷ Impressions 5. Select percentage as the format
Still have questions?
Want to discuss your project or get more information before starting?
Turn on 'Automatic Advanced Matching' in Events Manager. When you toggle this on, Meta may use customer information to match event instances on your website to a Meta account. This may benefit optimization and campaign reporting. Be sure to be compliant with local privacy laws before enabling this option.
Still have questions?
Want to discuss your project or get more information before starting?
How do I create a custom column for hook rate in Meta ads?
Where can I find competitors' ads?
My English is bad. How can I improve my product descriptions?
What is 'Automatic Advanced Matching' in Events Manager?
I achieved significant optimization results through strategic campaign segmentation for edON's courses and targeted audience filtering. By creating distinct campaigns for each course and focusing on job seekers, CPA dropped by 66%. Content variations and clearer ad messaging drove a 700% increase in leads, while converted leads grew by 125%. Understanding the unique value proposition of each course and targeting the right audience segments, particularly those seeking career changes, proved crucial in improving campaign efficiency and scaling results.
CPA decreased by
66%
Leads count increased
700%
Converted leads increased
125%
“Tom doesn’t just bring expertise to the table; he brings heart. I saw immediate improvements in our performance metrics, and Tom’s support has been invaluable. He has this amazing blend of professionalism and friendliness that makes every interaction enjoyable. You can tell he truly cares about his clients and their growth. A true gem!"
Domas Janickas
Co-Founder of edON
By focusing on emotional buying triggers and enhanced shoe content variety, I achieved an 83.33% CPA reduction. Through optimizing landing pages and expanding into new European markets, I drove a 433% conversion increase. This success and a 25% AOV growth provided the resources needed for further market expansion, creating a sustainable growth cycle.
CPA decreased by
83.33%
Conversions inscreased by
433%
AOV increased
25%
"Tom has a knack for turning complex data into actionable insights that actually make a difference. My AOV has gone up, and I see steady improvements across the board. Beyond his skills, Tom’s character is just fantastic – he’s super approachable, trustworthy, and always positive. You’ll feel like you’re working with a friend who genuinely cares about your success!"
Ervinas Rūkas
Owner & Developer of Super Symmetry
Through an authentic content strategy showcasing natural beekeeping and honey consumption, I achieved extraordinary results for Broliu Medus. A simple phone-shot video reached 10 million views, demonstrating the power of genuine content. The natural approach led to a 353.33% CPA reduction, while conversions skyrocketed by 833%. With a 36.55% AOV increase and November 2023 matching the entire 2022 revenue, these results proved that authentic storytelling of unique honey products can drive exceptional market demand.
CPA decreased by
353.33%
Conversions inscreased by
833%
AOV increased
36.55%
"Working with Tom has been one of the best decisions for our business. Not only have we seen our conversions increase, but he’s also helped us reduce CPA significantly! Tom is incredibly easy to work with – he listens, adapts, and delivers. Plus, he’s so down-to-earth and funny; you’ll look forward to every meeting!"
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